We knew StrikeForce's ratings were not going to impress Dana White, he tells Dave Meltzer of Yahoo! Sports that while Fedor vs Rogers ratings are solid they are on national television pulling in the same numbers the UFC does on Spike which is on cable.

"CBS made its biggest mistake partnering with a tiny, small show with a roster no one cares about," said Dana White. "Just because you read on MMA.TV that someone is a superstar doesn't make it true. This should prove that no one out there gives a [expletive] about Fedor."

"We're pulling those numbers on Spike," White said. "I mean, how the [expletive] is what they did considered any good in any way, shape or form? What kind of numbers do you think we would pull with a live show on CBS? I'll tell you. Huge. It would be significantly, significantly more than what they got with these idiots from Showtime."

Scott Coker responded by saying that Dana White and the UFC should be happy about StrikeForce's numbers on CBS because it helps the sport overall not mad.

"You'd think everyone [in the industry] would be happy because it's great for the industry for everyone to be doing well," responded Coker.

While the UFC attempted to counter program StrikeForce "Fedor vs Rogers" like they have done in the past to Affliction and EliteXC, it appears that the UFC "Main events" on Spike was not as successful in sabotaging Coker's show. According to the report the UFC's counter-program show was down almost 25% this time around.

The show was based off of 4 main event fights that aired on UFC pay-per-views including Randy Couture vs Antonio Minotauro Nogueria's fight at UFC 102.

Makes me wonder if the UFC will go head to head with StrikeForce's next CBS event with a live show. Do you think the UFC will take it that far, or would that be a bad move?

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